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Concept 02Wellness

Peak Wellness

A studio that feels like a place, not a plan.

A strength and mobility studio with a small class timetable and a free-trial offer. The concept makes the timetable the centre of the site and removes every barrier between browsing and booking.

Industry
Wellness
Disciplines
Website, Marketing, Content
Screens
Home, Schedule, Free Trial
Primary action
Claim a free class

Concept ProjectConcept Project — Original Design Exploration. This is not commissioned client work and the business shown does not exist.

Interactive Preview

A working miniature of the site.

Switch screens and devices. Every control works — the menu filters, the booking flow steps, the cart holds items. Concept interaction — no booking is made.

Peak WellnessFree class
Strength · Mobility · Community

Move well, every week.

Small-group strength and mobility classes in a converted warehouse. Thirty people per coach, no mirrors, no music you cannot talk over.

Claim a free classSee the timetable
14
Classes weekly
12
Places per class
4
Coaches
Studio floor during a class
What a class feels like

Warm-up

Fifteen minutes of joint prep and breathing. Nobody is left behind.

Main block

Forty minutes of coached lifting or conditioning, scaled to you.

Cool-down

Ten minutes of mobility work you can repeat at home.

Interactive preview. Concept interaction — no booking is made. Resize the window or switch device to see responsive behaviour.

The Challenge

What we set out to solve.

Fitness websites sell transformation before they sell anything concrete. The result is a page of inspiring photography with no answer to the only question a new visitor has: when can I actually come? This concept leads with the timetable, the coaches and the honest descriptions of what a class feels like.

Our Approach
  • 01

    Timetable first

    The week is visible on arrival. Filters for class, coach and intensity, with a clear remaining-places indicator.

  • 02

    Human photography

    Real bodies, real effort, warm daylight. Photography that shows the room instead of a promise.

  • 03

    One-tap trial

    The free trial asks for a name, an email and one class. Nothing else until they are in the door.

Design Decisions

Warm, open, bright

A soft off-white ground with terracotta and ink. The site feels like the studio: light, warm, unpolished in the right way.

Soft serif headlines

Fraunces gives warmth and personality without drifting into gym-bro shouting.

Accessible by default

Large hit areas, high contrast, full keyboard operation — a wellness brand should be usable by everyone.

Customer Journey
  1. 01

    See the week

    Today's classes at a glance.

  2. 02

    Pick a class

    Coach, level and duration.

  3. 03

    Claim a trial

    Two fields and a class choice.

  4. 04

    Turn up

    What to bring, where to park, what to expect.

Art Direction

Photography, palette and type.

Outdoor mobility session
Outdoor mobility session
Studio floor
Studio floor
Evening class
Evening class
Palette
  • Ground#F7F3EC
  • Surface#FFFFFF
  • Ink#1C1A17
  • Accent#C15F3C
Typography

Display — Peak Wellness

Body — set for comfortable reading at every breakpoint, with a measure that keeps line length in check.

Technical labels